Clariant: Pigments and Additives “made in Asia”
Asia is one of the most important growth markets in the world. Above average growth rates for paints and other coatings characterise this market. The growth potential for pigments and preparations are correspondingly good. Significant increase in demand for pigments and additives is forecast particularly for China because of the different degree of development of the coatings market compared to the established markets of Japan and South Korea.
Clariant is faced with a highly competitive market situation in Asia. Numerous regional suppliers and a series of global manufacturers form the competitive environment for the Pigments & Additives Division. The Division sees high growth potential for its products and has achieved above average growth rates here. Clariant has therefore decided to extend its market presence in the pigments and additives sector in Asia and to invest further in existing regional production facilities.
The Pigments & Additives Division in Asia is currently represented by production facilities for powder pigments in Tianjin (China), Onsan (South Korea), Shizuoka (Japan) and two Indian plants in Thane and Roha. Pigment preparations are manufactured in India, Indonesia, Thailand, China and Korea. In the antioxidants sector the Division is working closely with Songwon Industrial, South Korea. Regional laboratory facilities in Australia, Kuala Lumpur, Japan, China, Korea and India provide technical support.
The Division is represented by local distribution networks in practically all Asian countries. Regional Management for India/Asia/Pacific is headquartered in Malaysia. Greater China and Japan are serviced via Hongkong and Tokyo. Clariant’s partner Songwon Colors is responsible for marketing in Korea.