Uponor: From pipe manufacturer to supplier of complete solutions

Uponor, which is renowned for its plastic pipe systems, will offer complete housing, building and environmental infrastructure solutions in the future and aims to become an industry leading brand in international markets. For achieving these goals, the company’s organisation will be reshaped as of the beginning of next year. The modernised corporate identity and brand strategy will show the Uponor corporate brand across the company’s various businesses in all markets. The management introduced the company’s future plans at an analyst and media briefing in Helsinki, Finland on Wednesday.
One of the greatest challenges in Uponor’s new strategy includes building up new business while strongly increasing the company’s operational efficiency. Achieving the targets of this new vision requires value management, which is also necessary in integrating the company -which has grown through acquisitions and represents different cultures-into a seamless organisation.

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