Deceuninck: Purcahse of profile firm from Sabanci

Deceuninck has further strengthened its position in Europe’s PVC window and profiles market with the acquisition of Turkey’s Winsa business for $8m (E6.2m), subject to approval of anti-trust authorities.
Established in 1998, Winsa is a division of Pilsa Plastik Sanayi, itself a subsidiary of HACI Omer Sabanci Holding. It is located in Adapazari, near Istanbul, and has a state-of-the-art compounding facility and extrusion capacity of 10,000tpa.
The business will be integrated with Deceuninck’s Ege Profil operation in Turkey, creating a market leader with projected capacity of 50,000tpa by the end of 2005.
The PVC window market in Turkey is growing rapidly and already is Europe’s third largest behind Germany and the UK. The growth is based on escalating construction activity as a young population aspires to home ownership, Deceuninck said.
Deceuninck chief executive Clement De Meersman said: “Winsa is the highly renowned brand name of Pilsa Plastik’s PVC window profiles and has rapidly gained a leading position in the Turkish market for PVC window systems. In addition, Winsa is very active in the export areas around Turkey.”
Winsa, which has a network of showrooms throughout Turkey, had sales of $21.5m (E16.8m) in 2003. Its acquisition by Deceuninck should be completed by the end of the year.

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